This is a different kind of story

SceneTribe was not founded in a boardroom. It started on a stage in Bath, in the mid nineties, with a teenager watching brilliant people struggle to be found.

Most people who build technology for the creative industry do so from the outside. They have studied the problem. They have interviewed the users. They have mapped the market.

SceneTribe came from twenty-five years as both performer and builder simultaneously - on stage across the UK and Europe, and at a keyboard trying to fix what was broken. The creative industry's visibility problem is not abstract to me. I have lived it.

“I did not build SceneTribe out of desperation. It is built from years of watching people I respect struggling to be seen.”

A stage in Bath

Mid 1990s
A company full of future names, and the first glimpse at a visibility problem.

As a teenager, I was part of Musical Youth Theatre Company in Bath. It produced shows at the Theatre Royal, performed at national events, and turned out a remarkable number of people who went on to professional careers in The Walking Dead, Game of Thrones, Hollyoaks, Love Actually, Broadway and West End musicals.

At the time, they were just people sharing a rehearsal room with me. Around the same years, friends in the industry started asking for help getting online - headshots, CVs, contact details, and simple hand-built websites before anyone had a template for this.

A theatre social network before Facebook arrived in the UK

Late 1990s
Profiles, connections, and community - for theatre companies and their members.

I built what would now be recognised as a social network for theatre companies. When Facebook launched in the UK a few years later, more than a few people asked whether I had something to do with it.

I had not. I had just arrived at the same answer, earlier, for a much more specific audience. The idea was right. The timing and infrastructure were not quite there.

Joining VocalWorks

From 2001
A thread that ran for over twenty years.

In 2001, I became one of the original members of VocalWorks. Over the next twenty years, we performed for BBC One shows, live on BBC Three, sang alongside Kerry Ellis, Mary Wilson, Anthony Head and Nick Mason, recorded at Real World Studios and Maida Vale Studios, released songs for Children in Need, and sang at hundreds of weddings across the UK and Europe.

I was performing on television, in professional studios, at events and concerts throughout the same years I was building web platforms and media infrastructure.

That dual life is not incidental to SceneTribe. It is the foundation of it.

Learning what platforms actually need

Mid 2000s
The craft of building things that hold under pressure.

Through the mid-2000s, my focus shifted to video and audio infrastructure for Public TV and Kent TV, broadband television for public broadcasters, and audio platforms for Cambridge Audio and The Economist Audiobooks.

It was not creative industry work exactly, but it was essential preparation for it. This is where I learned how to build things that scale.

Performers Lounge

2009 - 2018
The closest I had come yet.

Performers Lounge gave actors a dedicated place to build their own professional web presence - their own pages, credits, and contact details.

The instinct was sound. But individual websites are not the same as a connected network. The industry problem is not that performers cannot publish information. It is that the right people cannot find it.

Sponsoring the next generation

2009 - 2013
Passing on an early advantage.

For five years, I sponsored First Light Movies, a BFI initiative giving young people aged five to nineteen the opportunity to write, act, shoot, and produce their own short films.

Over its lifetime, First Light supported more than 20,000 young people across 1,000 film projects. The belief was straightforward: if you have been given an early advantage in the creative world, you pass it on.

Hospitality and ticketing systems

Mid 2010s to present
Live entertainment infrastructure at scale.

Since the early 2010s, I have built and maintained the entire ticketing platform for one of the UK’s best-known comedy and live entertainment venues, as well as many festivals and event locations across the UK.

Thousands of shows. Tens of millions in transactions. Over a decade embedded in how creative work moves from performer to audience, from booking to stage. The final piece of the picture.

This is not a startup idea. It is the destination.

Everything I built in the years before this was preparation.

The social networks, media platforms, ticketing infrastructure, performer tools, and creative charity work each added something the next attempt was missing. SceneTribe brings it together: production-backed credits, multi-disciplinary profiles, real connections, and discovery that actually works.

You have done the work. The question is whether the right people can find you.